Made In Chelsea Analysis of an episode Essay Example for Free

Made In Chelsea Analysis of an episode Essay From the episode of Made In Chelsea I watched, I can say that the representations we have of upwardly mobile young city dwellers are that they are social-oriented, whose lives seem to be some care-free that they can cavort around various places in London—and the world—without any problems. We also only see characters of a certain age range—none are, we assume, above the age of thirty—of which the majority have no jobs or business, leading us to believe that they come from families of ‘old money’, and so having a job themselves would seem rather pointless. Saying that, there are a few characters who do possess their own business or thereabouts. However, our perceptions of the characters are very one sided, as we are constricted to seeing only one side of that character—the one that fits their current storyline the best. This prevents us from seeing, per se, the kind heartedness of a character that has just cheated on their partner. The words ‘characters’ and ‘storylines’ fit well with my next point; the conversations and the events that take place throughout the episode seem far too rehearsed and coincidental for them to be actual ‘reality’. Location shots are used of London sights and attractions to establish the setting of the scene. They also are only of Central London attractions, and the shops and restaurants et al all seem to highlight the wealth of the individuals who shop there, eat there etc. Reactions, for the majority of the show, are shown using over-the-shoulder shots to portray the reaction of the person who is being told something. There is also usage of eye line matching shots that show you what the character may have been looking at from their angle. The episode seems to comprise of short segments that have then been edited in post production so that they can seek out the most entertaining of segments. This is obvious as the episode transitions from one group of people at a restaurant to a boxing arena and then back to the restaurant again. Tzvetan Torodov’s narrative theory that conventional narratives are structured into five stages; Equilibrium—disruption—recognition—repair—reinstatement, could be present within the episode, as you can apply it to the situation between Louis, Spencer and Jamie (the love triangle storyline). The fact that it fits so well with Torodov’s theory does support the question â€Å"How much of Made In Chelsea is actually reality?†

interstellar pig :: essays research papers

Interstellar Pig :Funky Stuff by   Ã‚  Ã‚  Ã‚  Ã‚  Outrageously the most entertainingly fiction but yet real life book that I have ever read. This book was outstandingly filled with mysteries and packed with entertainment for the reader.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Barney, a teenage boy, and his parents rent a summer cabin on one of California’s beaches. They realize that their neighbors wanted this cabin very much but Barney and his parents ended up getting it. When Barney meets his neighbors he thinks that they are a little bit weird but his parents don’t think that they are too bad of people in fact they sort of like them. His neighbors also have a very strange game they play that’s called Interstellar Pig it is a very strange game. Their neighbors are about in their mid-twenties there is one girl, Zena, and two boys, Joe and Manny. Barney finds out that these neighbors wanted his house because there is some hidden secret in it ,which Barney doesn’t have a clue what it is but one day finds out about a little, well big, drawing that points to an island off of one of the coasts by his house about one or two miles away. When his neighbors find out about this they want to go there right away but wi thout Barney, but does Barney go, what do they find at this island, what happens after they find out what’s there? And what happens with this weird game they play?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The characters picked for this book couldn’t have been better. Their descriptions and everything else fit so perfectly. I don’t think anything could have fit better. William Sleator did a wonderful job of writing this book. He just fit everything including the characters in very well.   Ã‚  Ã‚  Ã‚  Ã‚  When I first got this book from the library I did it because I had about ten seconds left in my study hall and needed a book for English class so I just grabbed it off of the wall. My first intentions where what kind of stupid book is this by just looking at the cover but about two chapters into it I really got into it and liked it.

Fantasy’s Inability to Overcome Reality Essay

Although Williams’s protagonist in A Streetcar Named Desire is the romantic Blanche DuBois, the play is a work of social realism. Blanche explains to Mitch that she fibs because she refuses to accept the hand fate has dealt her. Lying to herself and to others allows her to make life appear as it should be rather than as it is. Stanley, a practical man firmly grounded in the physical world, disdains Blanche’s fabrications and does everything he can to unravel them. The antagonistic relationship between Blanche and Stanley is a struggle between appearances and reality. It propels the play’s plot and creates an overarching tension. Ultimately, Blanche’s attempts to remake her own and Stella’s existences? to rejuvenate her life and to save Stella from a life with Stanley? fail. One of the main ways Williams dramatizes fantasy’s inability to overcome reality is through an exploration of the boundary between exterior and interior. The set of the play consists of the two-room Kowalski apartment and the surrounding street. Williams’s use of a flexible set that allows the street to be seen at the same time as the interior of the home expresses the notion that the home is not a domestic sanctuary. The Kowalskis’ apartment cannot be a self-defined world that is impermeable to greater reality. The characters leave and enter the apartment throughout the play, often bringing with them the problems they encounter in the larger environment. For example, Blanche refuses to leave her prejudices against the working class behind her at the door. The most notable instance of this effect occurs just before Stanley rapes Blanche, when the back wall of the apartment becomes transparent to show the struggles occurring on the street, foreshadowing the violation that is about to take place in the Kowalskis’ home. Though reality triumphs over fantasy in A Streetcar Named Desire, Williams suggests that fantasy is an important and useful tool. At the end of the play, Blanche’s retreat into her own private fantasies enables her to partially shield herself from reality’s harsh blows. Blanche’s insanity emerges as she retreats fully into herself, leaving the objective world behind in order to avoid accepting reality. In order to escape fully, however, Blanche must come to perceive the exterior world as that which she imagines in her head. Thus, objective reality is not an antidote to Blanche’s fantasy world; rather, Blanche adapts the exterior world to fit her delusions. In both the physical and the psychological realms, the boundary between fantasy and reality is permeable. Blanche’s final, deluded happiness suggests that, to some extent, fantasy is a vital force at play in every individual’s experience, despite reality’s inevitable triumph.

Should Euthanasia Be Legal - 1635 Words

One of the highly valued principles of American democracy has always been the idea that individuals are, and of right ought to be, entitled to make for themselves those decisions that most affect them. While it is true that we have no control over our births, at least we ought to have control over our deaths. We claim to be free people but someone else’s morals and standards could possibly govern the way we die. Medicine today makes it possible for patients who are living with unbearable pain to choose to die peacefully and with dignity. Physician-assisted suicide or active, voluntary euthanasia for an adult who is in a rational state of mind and whose suffering happens to be unbearable despite the strongest medical efforts, is an idea that should to be put into action. Euthanasia ought to be put into action to save a patient from experiencing needless pain and suffering; patients should be provided with the alternative of a peaceful and painless way out. Euthanasia is the int entional killing of a dependent human being by act or omission for his or her alleged benefit. If death is not intended, it is not an act of euthanasia. As you would imagine, there are many different aspects and ways to go about the intentional killing of a human being. Voluntary euthanasia is described as when the person who is killed has requested to be killed. Non-voluntary euthanasia is when the person who is killed made no request and gave no consent. An example of non-voluntary euthanasiaShow MoreRelatedEuthanasia Should Not Be Legal1683 Words   |  7 PagesEuthanasia is derived from the Greek, â€Å"eu† meaning good, and â€Å"thanatos† translating to death, together the word makes â€Å"good death†. A person who is terminally ill often goes through excruciating pain and suffering. Ultimately, the right to euthanize a terminally ill patient should be legal across the nation because that person doesn’t see an end to their anguish, so they wish to turn to euthanasia. Euthanasia frees the patient’s body and mind, lets them die with dignity, and their loved ones don’tRead MoreShould Euthanasia Be Legal? Essay1449 Words   |  6 Pages Euthanasia: The Right to Die Euthanasia is a concept that has been around for a very long time. It has been practiced since ancient Greece. We all have different opinions towards it; some of us might be for it and others against it. In most parts of the world Euthanasia is illegal. Many countries have denied the right to euthanasia, but is that fair and ethical? It is the painless killing of a patient’s agony from an incurable and painful disease. Euthanasia should be legal. SomeoneRead MoreShould Euthanasia Be Legal?1387 Words   |  6 Pagesunexpectedly† (Wpadmin). This shows that many people show aversion towards euthanasia and would not want themselves to be euthanized. Euthanasia occurs when someone is suffering from a painful or incurable disease and they prefer to die. It is done by taking them off of life support or not giving them essential supplies to live such as food, medications, oxygen, and more. There are countless debates of whether or not euthanasia should be legal, and whethe r or not it benefits people. Some countries allow itRead MoreShould Euthanasia Be Legal?1061 Words   |  5 PagesDetermining Euthanasia Millions of precious lives have been deliberately taken throughout the world due to the new Euthanasia Law. Euthanasia is the practicing of assisted suicide, due to terminally ill patients or depression. The practicing has just been legalized September 2015, and will be put into effect in California January 1 2016. Although, it is still being argued if adolescents should have the right fro this and if it’s morally correct all together. Euthanasia should be illegalRead MoreEuthanasia Should Not Be Legal1520 Words   |  7 Pages Euthanasia or commonly known as Physician-Assisted Suicide is defined as the painless killing of a patient who is suffering from an incurable and painful disease or is in an irreversible coma. It is an act that speeds up death. Some people consider euthanasia to be a mercy killing and others consider it to be murder. This practice is illegal in most countries. In the United States, however, six states have legalized physician-assisted suicide even though most states, 44 to be more specific, haveRead MoreShould Euthanasia Be Legal?1919 Words   |  8 Pages Euthanasia is a widely debated topic of the 21st century. Many places have legalized it, others refuse to even talk about the subject. However, more and more people are wanting their right to die to be recognized while others fight back against that right. A lot has to go into the backing and thinking about euthanasia, beginning with the different types that there are. After that, you would have to look at both sides to analyze why it would be a good practice to have, or a bad one. ManyRead MoreShould Euthanasia Be Legal?1311 Words   |  6 Pageshave used euthanasia, or physician assisted suicide. They used it with the purpose of releasing their soul and the pain that they could not endure any longer. Euthanasia is a process provided by the medical system today that involves active and passive euthanasia. Physician assisted suicide is spreading across the world, and people are using it legally. In the U.S, euthanasia has been legalized in some states so people are trying t o take advantage of it. Many people have used euthanasia so they wouldRead MoreShould Euthanasia Be Legal?1360 Words   |  6 PagesOwadara Adedamola ENG 101 Prof. Skeen 24 November 2015 Legalizing Euthanasia â€Å"Euthanasia is defined as conduct that brings about an easy and painless death for persons suffering from an incurable or painful disease or condition† (Muckart, et al 259). Euthanasia, also dying with dignity, is the practice of the termination of a terminally ill person s life in order to relieve them of their suffering. Euthanasia is one of today’s most controversial health issues with debates on people’s rightRead MoreShould Euthanasia Be Legal?2146 Words   |  9 PagesWho should be in charge of ending your life? Understanding euthanasia in its entirety can only be met when one knows the various forms it can take. They include passive, active, voluntary, and involuntary. Passive euthanasia refers to the practice of medical practitioners refraining from providing treatment in turn, allowing death. Active euthanasia, on the other hand, involves the deliberate killing of a person, using medical skills and knowledge as an instrument (Sheldon). The primary concern inRead MoreShould Euthanasia Be Legal?1183 Words   |  5 PagesThe word euthanasia is defined as good death, but this meaning cannot be taken literally without analyzing its underlying implications (Vaughn 595). The primary issues that must be raised when discussing euthanasia are differentiating between active and passive forms, analyzing the values that people place on their life and realizing that euthanasia is beneficial. Euthanasia provides a means for patients who are in agony to be relieved of their condition while ensuring that doctors follow appropriate

Questions On Solving Problems Isn t Always Easy - 1136 Words

Solving problems isn’t always easy. In this instance, a ward attendant is not only trying to bring improvement through change but with very reluctant parties that will have to agree for this problem to be resolved. There are several ways to resolve problems. Staff will have to support the ideas this ward attendant proposes or it won’t be successful. Patients will have to participate or the idea will fail. How does the ward attendant accomplish this? A multi-pronged approach, that begins with â€Å"getting to the source of the problem, implementing changes and evaluating the results† (Mandell Schram, pg. 470). The Source To solve any problem, you must identify it. The book quotes a parable that is fitting. A woman is rescuing drowning victims and after the fourth one is saved she stops. When an onlooker questions why she stops she states â€Å"I can’t hang around here all day long rescuing people, I’m going upstream to stop the one who’s throwing them all in† (Mandell Schram, pg. 470). This makes sense because she realizes how futile her efforts are unless she stops the problem at its source. Getting Co-Workers to Follow Her Up-stream The ward attendant is getting resistance from co-workers to implement change. They feel that the patients are too unstable to have a voice in decision making. The ward attendant has officially become a â€Å"change agent† (Mandell Schram, pg. 473). A change agent must â€Å"use their skills to bring about change in an unhealthy agency eitherShow MoreRelatedRunning A Business Is A Challenge1494 Words   |  6 Pagestasks that need to be completed. There are also other companies that are competing against each other. Bringing new ideas to the table can be difficult as well. Using the brainstorming methods, will help get through solving a problem much easier. The best approach to solving business problems is to bring several people together for a brainstorming session (Sessions 10). The theory of brainstorming is that the analytical left brain is turned off, and then turn on the intuitive right side of the brain,Read MoreAmerica s Strategy Of Capital Punishment Essay1068 Words   |  5 PagesAmerica’s strategy of capital punishment believes that with killing someone actually solves the problem of reducing crime rates when in reality it is more of method to avoid the real issue with the criminal justice system. We are killing all these prisoners and not really getting the answers we need. Like are we really stopping crime. Also, the death penalty puts innocent lives at risk because of how flawed it is. Since the entry of the death penalty in the United States in 1976, 138 innocent menRead MoreWhat A Hiring Manager Can Learn From A Candidate1638 Words   |  7 Pagessmooth and easy to read. It relates to Organizational Behavior because it provides management with a method to finding organization-fit between employees and deals with employee engagement. Structure Format: 20/20 - The layout of the article on www.shrm.org properly dividing the title, main topic, and subtopics easy to capture and differentiate. Thus, it is well organized and grammar usage is adequate. Site Access: 10/10 - It is easy to navigate around the website by being easy to use andRead MoreAmerica s Strategy Of Capital Punishment Essay1085 Words   |  5 PagesAmerica’s strategy of capital punishment believes that killing someone actually solves the problem of reducing crime rates, when in reality it is more of a method to avoid the real issue with the criminal justice system. We are killing all these prisoners and not really getting the answers we need. For instance, are we really stopping crime? Also, the death penalty puts innocent lives at risk because of how flawed it is. Since the introduction of the death penalty in the United States in 1976, 138Read MoreWorking Together4683 Words   |  19 Pagesgone away. In that legendary story, a few key events transformed Camelot from a utopian kingdom into a wasteland. This isn#8217;t just idle meandering. There are corporate Camelots, too, suggests Steven Rayner (6) -- those companies that started with such promise an d fell victim to problems in their teamwork concepts. It is clear to see that team-based systems simply don#8217;t work; better control equals better management. An emphasis on separating workers into specifically defined jobs, havingRead MoreCollege Interview7309 Words   |  30 PagesCollege Interview Questions Most college interview questions are meant to help you and the interviewer find out if the college is a good match for you. Rarely will you get a question that puts you on the spot or tries to make you feel stupid. Remember, the college is trying to make a good impression too. Use the interview to show off your personality in ways that aren t possible on the application. 1. Tell me about yourself. Im Romualda Heredia who really love silence place.Because of thatRead MoreImagine Going Days Without Eating?1636 Words   |  7 Pageslink to their growth and development. This will also have an effect on them as an adult creating a better quality lifestyle. Also, Children are able to fight illness more efficiently with the support of proper nutrition. Many people have the same question, â€Å"why does world hunger exist if so much food is wasted every day†? Grocery stores, restaurants and even stadiums throw away food each night. Many people also waste food within their own homes. With all of this extra food that is being wasted thereRead MoreTesting Is Not A Strategy1781 Words   |  8 Pagesprogram, turn their career site into a talent community and mash able job board listings. Here are the few reasons for hiring a good and dedicated team: †¢ Facilitates better communication. †¢ Motivates employees. †¢ Promotes creativity. †¢ Develops problem solving skills. †¢ Breaks the barrier. 2. Required resources: Most of the companies are eager to engage in testing, but if they don’t have their proper resources which is one of the fastest ways to see the program to fail. Even though the team have someRead MoreNegotiation and Inner Voice2803 Words   |  12 PagesReaching a deal reached between us is negotiating. Sounds easy doesn t it. But the reality is that every negotiation is stressful and takes its toll on us. When breaking Negotiating down into parts I came up with six important categories to keep in mind. Example The first is to be prepared. Do your homework before you start negotiating. Have a plan and write it down. Have a vision of where, when and how to set up for success. Don t look at the small picture of how to get an agreementRead MoreSample Resume : My Husband And I Have Had Have Mentored ( Or Are Currently Mentoring )3177 Words   |  13 PagesDebbie I have answers to some of your questions. On Wed, Sep 16, 2015 at 5:19 PM, Deborah Heiser wrote: Nancy, The questions I ask are broad - and the gyst is that I am looking for you thoughts about mentors you have had - and of those you have mentored (or are currently mentoring). Based on your answers, I will follow up with additional questions in order to get a clear story. 1. Please tell me about yourself. What do you do for a living, and how did you become involved in your line of

Swot Analysis M S - 991 Words

Having the ability to make decisions based on the information that is received by using management tools such as SWOT and PEST allows managers to inform decisions regarding business strategies. This essay will discuss the usefulness and limitations of SWOT and PEST analysis in relation to Marks Spencers and how managers may overcome any limitations and improve management decisions. MS is an international company that was founded in 1884. MS has a range of products and services for their customers that consist of food, clothing and home products that are respectively sourced from around 3,000 suppliers (Townsend, 2014). SWOT analysis consists of data analysis with both internal and external factors within a business. The management tool consists of four different factors that include: strengths, weaknesses, opportunities and threats. Analysing these components allows businesses to make important management decisions to improve their business. Elements such as strengths and weaknesses are internal factors that are taken into consideration whilst being compared with other competitors (Fong, 2007). The strengths that MS have within their competitors is their diversity of quality products and services and that they are an international company operating in many countries. Similarly they are in diverse locations within the country such as having stores across high streets and out of town retail parks (Corporate.marksandspencer.com, 2014). Having the ability to use managementShow MoreRelatedPest Analysis : Pest And Porter s Five Forces1314 Words   |  6 PagesAccording to Mind tools (n.d.). PEST Analysi s, PEST and Porter s five Forces each analyze different aspects of a business. PEST (Political, Economic, Socio-cultural and Technical) factors are often considered to gauge the expected impact of business decisions, and the likelihood that the trend set will continue in a particular direction. PEST analysis allows a company to determine if the resources and capabilities used by the company support the company s opportunities, or diminish existing threatsRead MoreSwot Analysis Of Apple Company s Management Team1380 Words   |  6 Pagesdemand complex methods of determining the strengths and weaknesses of the entities. PEST and SWOT are the universally accepted approaches of making decision by managers (Jeynes, 2013). Examples of companies that utilize these tools are the Apple Company Inc. ideally; this is one of the international companies. Its operations get globally vested. This essay aims at assessing the usefulness and the limitations of SWOT and PEST use in Apple Company. The company’s management team of Apple Company dominantlyRead MoreMarketing Planning Of H M986 Words   |  4 Pagesmarketing planning Organisation capabilities The Capabilities of HM they have very good marketers in Adverting create a recycle Fashion in designs. HM has good Excellent skills in customers service they have a Fashion collection for very good value. The Capabilities of HM combines ware with the physical infrastructure shops in the high street and win capitals in the world fashion window shop design. Over the next few three years HM aims to becoming more competitive winning competitive they are allRead MoreStrategic Management and Swot Analysis1633 Words   |  7 Pagesnovelties, trends, and fashions appearing in the field of strategic management during the last decades, the SWOT analysis, standing for: strengths, weaknesses opportunities, and threats has enjoyed a long lasting popularity among both practitioners and researchers.  The purpose of this essay is to demonstrate that SWOT analysis can be used for both businesses and individuals. In the 60s swot analysis was invented at the Harvard business School for the purpose of analysing case studies,it was the effortsRead MoreCase Study : Job Management1284 Words   |  6 PagesAntonio office. Harry is a middle level manager (Daft, 2014, p.487) who is being considered for Dallas interviews. In the discussion, Harry?s management skills are being discussed within the top management meeting. The pending decision is Harry ready to be promoted from middle-level management top management level? The top management team is analyzing Harry?s conceptual skill versus human skill. According to Daft, a top manager must have the ability to have conceptual skills to have a decision makingRead MoreSwot Analysis Of Mcdonald s Australia Holdings1552 Words   |  7 PagesSWOT analysis of McDonald’s Australia Holdings 1. Executive analysisAustraliaï ¼Å¡SWOT analysis of McDonald’s Australia Holdings ä » £Ã¥â€ â„¢ This report intends to evaluate the external and internal environment of McDonald’s Australia Holdings, in which new product is to be realized and defining strategies appropriate to its realization. In this report, it will analyze the external and internal environments (SWOT) of the McDonald’s Australia Holdings, which includes the strengths, weakness, opportunities andRead MoreLowe S Home Improvement Strategic And O Essay1574 Words   |  7 Pagesï » ¿ Lowes Home Improvement Strategic and Operational Plan MGT/521 date Teacher Lowes Home Improvement Strategic and Operational Plan This paper highlights the creation of Lowe’s Home Improvement strategic plans utilizing the SWOT analysis that are in alignment with the Lowe’s mission and vision statements. The strategic plan which is define as â€Å"plans cover a large span of time that is several years or decades† (Gabrielle Brown, 2014), that covers plans that are in general manner that pertainsRead MoreOrganizational Behaviour1455 Words   |  6 Pagesdiscussed in unit 6, (McKinsey 7-S framework, Balanced Scorecard, SWOT Analysis etc) provide a complete assessment of the company you are currently working for. If you were CEO what would you change and why - provide your recommendation with a Before and After Organizational chart. - If you are not working at this time - use a past employer. Ans 1. Table of Content * Introduction * Discussion * Complete assessment of the company I work for – M. Muhammad Shafi amp; Co. * WhatRead MoreInvestment Within Stock Market Of Mark And Spencer Company768 Words   |  4 Pagesstock market of Mark and Spencer Company. This report starts by presenting background of the company and their current position, furthermore the microeconomic and macroeconomic analysis including PESTLE and SWOT analysis will be taken into account. Moreover, the financial performance will be the most important part to analysis their annual profits, share price and price of earning per share of company. Finally, this paper concludes by providing the recommendation for the company to enhance their performanceRead MoreContents. Introduction2. Definition Of Marketing2. Marketing1662 Words   |  7 PagesMarket Analysis 4 Selecting Target market 5 Marketing Mix overview 6 Implementation and Control 7 Strategy Control 8 Difference between Business and consumer Markets (B2B vs. B2C) 9 B2B (business-to-business) marketing 9 B2C (business to consumer) marketing 9 Comparison between HM and Zara 11 How Marketing Mix helps in achieving organisations objectives 16 Executive Summary 17 Current market situation analysis 17 Internal analysis 17 External analysis 18 Porter s five forces analysis 18 SWOTS analysis

Understanding the importance of Green IT in business Free Essays

Introduction: As the Information Technology has become the considerable part in social infrastructure, it plays an important role in human’s life. Computing is a rapid growing technology or area which depletes energy a lot. A computer which is a machine performs well depletes lots of energy. We will write a custom essay sample on Understanding the importance of Green IT in business or any similar topic only for you Order Now Generally a computer consumes lot of energy for functioning. By the rapid development of the technologies people usually tend to use and depends on this technologies more and more. As the energy is a non renewable resource this rapid usage will lead us to many issues. If we go on use this computer rapidly in future it will soon cost more to power a computer than purchasing a new one. So to overcome this wastage of energy mainly in the data centers considerably and to minimize the cost effectiveness and also to reduce the effects on the environment an initiative was designed, declared and commenced by the U.S environmental protection agency in 1992 as an energy star program which was designed to promote and recognize the energy efficiency. This program was basically designed to encourage and recognize the energy efficiency in the monitors, climate control equipments and other technologies. Therefore to minimize this wastage of energy and to recognize the efficiency the term Green Com puting was emerged shortly after the energy star program and this method of initiative was introduced to maximize the energy efficiency and increase the recyclability of products and the factory waste, mainly to preserve the environment from the bad effects of the technological enhancement. Green computing is also generally referred as Green IT. The main idea is to have the least human impact on the environment and it mainly aims to achieve the environmental sustainability. Green computing or Green IT refers to the study and the efficient use of eco friendly computing technology. According to Sam Murugesan (Article: Harnessing Green IT) Green Computing is â€Å"the study and practice of designing, manufacturing, using and disposing of computers, servers and associated sub systems- such as monitors, printers, storage devices, networking and communication systems- efficiently and effectively with minimal or no impact on the environment† (Murugesan 2008). Information Technology has brought several changes and also found many solutions for the environmental sustainability but at the same time it also caused a lot of issues particularly in the data centers where the energy is consumed excessively (Murugesan 2010). Information Technology affects the environment in several dissimilar ways in the every stage of the computers life that is from the production and to the end of the disposal stage that is last stage. Therefore increase in the consumption of the energy may leads to green house affect due to carbon dioxide gas emissions because the source of energy is from oil, coal and burning of gas.(Murugesan 2008). Hopper, the professor of computer technology at the university of Cambridge declared that â€Å" the system we now employ is hugely wasteful† and he has proposed a system that is much efficient and helps in minimizing the consumption of energy resource, because he believed that moving the data is always cheaper than energy resource.(Kurp 2008). Approaches to Green IT: Murugesan has explained a holistic approach and he told to follow this approach for completely addressing the environmental impacts of Information Technology this approach consists of four steps to gain the environmental sustainability: 1. Green Use which aims in minimizing the energy consumption of the computer systems and also the products using them in an efficient manner. 2. Green disposal where reusing of systems and refurbishing takes place and also the proper disposing, unwanted recycling of computers and other equipment takes place. 3. Green design where designing the energy efficient and environmentally sound computers and accessories such as servers and cooling devices. 4. Green manufacturing which targets to manufacture the computer systems and its components with minimal effect on the environment. Murugesan illustrated some of the area and activities where the above four steps focuses on: 1. Designing for the environmental sustainability. 2. Energy-efficient computing. 3. Power management. 4. Design of the data center and its layout and location 5. Server virtualization to split the server. 6. Responsible disposal, reusing and recycling. 7. Regulatory compliance. 8. Green metrics, assessment tools and methodology. 9. Environment-related risk reducing. 10 .Use of renewable energy sources and 11. Eco-labeling of IT products Solutions: Dell and Hewlett Packard are the two computer manufacturing companies who had decided to solve the problem by retooling their products. On the other hand the efficient environmental solution from the David Wang the data center architect for Teradata says that have a look at the entire lifecycle of the computer the complete picture from manufacturing as every step depletes energy he says that make a reliable method to remove the heat from the data centers than buying a new one. (Kurp 2008) The solutions produced by the Hasbrouck and Woodruff, they have suggested two strategies for Green IT: 1. Minimize the computing technology’s contribution to the issue by producing the energy efficient computers by taking reusability into consideration during computers’ designing and make use of less materials and work toward computers’ and related systems’ recycling. Moreover they have shown that truing off the inactive computers; by utilizing energy efficient computer devices and reduction of emissions that are emitted from computers’ manufacturing are the significant parts of this strategy. 2. Hand over computing a role in changing the problem by creating green appliances which enable design green processes and objects such as design green buildings, invent source of renewable energy and designing fuel efficient aircraft. In Green computing or Green IT the most efforts have been directed towards the first strategy to solve the environmental issues which have increased along with the usage of the computers. As a result of several problems caused by the computers, several associations are turning to green computing to save the money and reduce the waste. To do so Dick Sullivan listed five trends majorly: 1. Server Virtualization in all the forms particularly for servers, storage and network environments. In other words changing the entire machines into a software based entities for example a room with five servers is transformed and replaced with a single efficient server with having high performance. 2. Make use of the cloud computing where it doesn’t require the own data centers, servers or storage systems. Although most of the organizations require only small amount of equipment and functionality in that casting they can usually buy what they require from someone else who will be the one responsible to the security, power and maintenance. 3. Sullivan proposed that â€Å"a huge amount of data is basically an exact duplicate of other data†, so changing it into intelligent compression or into single instance storage which can eliminate this waste and cut the total data storage required. 4. Solid state disk is not comprised of moving parts and is not magnetic that is reason it is a stronger, secure and the faster way to access the data. 5. Every person can be part or effect of green computing project suppose when s/he has more awareness of her/his direct and indirect daily computing habits. Suppose for Employees considering an example, who can support green computing if they use to turn off computers not in use, banning screen savers and shorten the turn-off times when computers are inactive. On the other hand, printing waste a lot of papers, so managing this daily process by printing only as needed and adopting double sided printing will make a significant impact (Clarke 2009). Industry initiatives: Many efforts have been made to encourage and support the concept of green computing. The climate savers computing initiative is mainly to aims at encouraging and enhancing, deployment and adaptation of smaller technologies in order to maximize the efficiency of power delivery and to minimize the waste of energy, as this is an initiative with nonprofit group of businesses, consumers and organizations started by Google and Intel in 2007and by 2010 their main aim is to reduce the total co2 emission of computer systems by 54 million tons (Wikipedia) 1. Climate savers computing initiative. 2. Green electronics council. 3. Green computing impact organization. 4. Green Grid. Motivations: It is better to raise the awareness in the people about the danger or the impact that threatens the earth if they continue to use the same traditional methods and computers and also to teach the benefits of green IT. By implementing the Green IT issues in all the impact areas which offer individual and financial benefits where information technology will achieve the better and most efficiency approach through green initiatives. In one of the survey made my sun micro system Australia 1500 responses have been gathered from 758 dissimilar sized organizations. Almost all these responses revealed that the main reasons for following green IT practices are due to reducing in consumption of energy and get lower costs. However most companies have started to prioritize the environmental problems and most of the institutions and corporate ask their suppliers then consider into account how to â€Å"green up† their products and manufacturing processesnot only the companies but also several people began to adhere to eco friendly environmental issues of Information Technology.(Murugesan 2008) Conclusion: Green computing or Green IT is popular in note and it is not only considered as an organizational responsibility that must be undertaken by all the computer users. Home computer owners must also follow the Green IT practices to make the environment sustainable. References: 1. Murugesan. S., 2008, â€Å"Harnessing Green IT: Principles and Practices,† IEEE IT Professional, January–February 2008, pp 24-33. 2. Murugesan, S., 2010. Making IT Green. IEEE Computer Society, Vol. 12, No. 2. 3. Hasbrouck, J. Woodruff, A., 2008. Green Homeowners as Lead Adopters: Sustainable Living and Green Computing. Intel Technology Journal, 12(1), 39-48. 4. Kurp, P., 2008. Green Computing. Communications of the ACM, Vol 51(10), 11-13. 5. Clarke, K., 2009. Green computing trends you should know. Associations Now, Vol 5(8), 19 6. http://www.brighthub.com/environment/green-computing/articles/62742.aspx How to cite Understanding the importance of Green IT in business, Essay examples